7 Undeniable Reasons You Should Be Advertising in Ezines
by Dean Garrison
If you are undecided about whether to try e-zine
advertising then please read the following article - it might change
your mind!
 he day of
huge circulation print magazines is starting to decline. Within
the next several years you will see more and more print magazines
go by the way side and more and more ezines spring up. Why? Ezines
are usually free to readers (unlike their printed counterparts)
and usually much more cost effective for advertisers... which is
the focus of this month's "INTERNET SMARTS" column. Here
are 7 undeniable reasons that you should focus more of your ad budget
toward ezines:
1) EZINES PROVIDE A MUCH MORE COST EFFECTIVE
ALTERNATIVE TO TRADITIONAL ADVERTISING.
When buying advertising space in magazines, tabloids
or newspapers your cost will almost always be higher than the cost
of advertising in an ezine. Why? It all boils down to production
costs. Let's just take a traditional magazine as an example. They
must pay for mailing costs, printing costs, design, payroll and
various other expenditures. Most ezines are able to deliver their
messages to you at low cost with very few major expenses. This means
a much lower cost to the advertiser. In contrast to a print magazine
you will normally find you can reach just as many people with your
advertisement for about 1/10th the cost. Advantage: Ezines!
2) THERE IS MUCH LESS LEAD TIME.
When you place an ad with your favorite ezine you
can expect to see it in circulation within a couple of weeks, sometimes
even faster than that. With traditional forms of print advertising
you will normally have to wait up to 90 or even 120 days to see
your advertising in print. Advantage: Ezines!
3) EZINES ARE MORE TARGETED BECAUSE THEY CAN
AFFORD TO BE.
The average ezine is much more targeted than a traditional
magazine. Why? Because they can afford to be. Ezines can survive
in niche markets where traditional magazines can not. A national
magazine can not make enough to cover overhead unless their circulation
is huge. For this reason they must keep topics more general in nature.
A print magazine may focus on "small business" while an
ezine can effectively survive catering to a smaller niche within
that segment.
For instance, an ezine might just concentrate on
"ways to promote your small business on the internet."
By concentrating on smaller niches the ezine is giving its advertisers
a tremendous opportunity to target their message to people who want
to receive it. Advantage: Ezines!
4) EZINES WILL PROVIDE YOU WITH A WORLDWIDE FORUM
FOR YOUR PRODUCTS AND SERVICES.
In this global economy ezines are one of the very
few ways to truly reach people all over the world. I live in the
USA. I actually publish my own print magazine, "Revolution,"
so I can tell you without a doubt that my hands are tied as a print
publisher trying to reach the masses world wide, there is just no
way for me to do it and remain cost effective.
I must mail all of my issues by bulk mail (USA Only).
But, on the other hand, my ezine reaches all over the world because
it doesn't cost me anything more to do that! So if your products
or services are available globally you really need to be advertising
in ezines. Even in my own USA based ezine, 30% of my subscribers
are from outside the USA. This gives you a true international reach
without huge costs. Advantage: Ezines!
5) YOU WILL GET RESULTS WITH EZINES BECAUSE THE
AVERAGE PERSON WANTS THE INFORMATION NOW!
In the age of instant gratification your prospect
wants their information right now. With traditional marketing they
would call a voice mail number or mail a coupon and wait days or
weeks for their information. With a good ezine advertisement that
information is just a click away. They can click on your URL, email
address or autoresponder and get their information within moments.
(Note: Even if you include your internet info in a print ad you
will lose effectiveness. Why? Because people can't click on your
magazine ad--right now!) That's what people want. They want it now!
Advantage: Ezines!
6) THERE IS ALMOST ALWAYS LESS COMPETITION WHICH
LEADS TO MORE RESULTS.
I recently did an informal comparison between two
good publications. The first was a print magazine going to 25,000
people. The second was an ezine going to 25,000 people. The print
magazine had 212 ads and the ezine had 12. Where would you rather
advertise? The print magazine has to get 17 times as many overall
responses for their advertisers just to keep them happy. Would you
rather compete with 211 other advertisers or 11 other advertisers?
And, again, let's not forget that the ezine ad cost was about 1/10th
the cost of the ads in the print magazine. Advantage: Ezines!
7) IT IS EASIER FOR SMALL COMPANIES TO COMPETE
IN THE EZINES.
Ezines offer a "level playing field" for
advertisers. In a print magazine you will see full color glossy
ads that were produced for tens of thousands of dollars, and your
little 20 word classified ad can not compete with that! But in the
ezines every advertiser works within the same set of rules, so the
odds of your success are much greater. The best ad writers make
the most money in the ezines, regardless of ad production costs.
Advantage: Ezines!
The seven things I have talked about today give
you undeniable proof that ezine advertising is worth pursuing. In
all fairness I should mention that print magazines definitely have
their place too, but that is a topic for another column. If you
are looking for a cheap, cost effective alternative to print advertising...
What are you waiting for? Advertise in your favorite ezine today.
Your results might very well surprise you.
Dean
Garrison is the webmaster of Revolution
Online. Are you looking for a good, simple business opportunity?
Dean has a plan that is making him a solid, part-time, four figure
income each month. Visit http://www.replicate99.com/candy/107.shtml
for more information. |
